WARNER BROTHERS | CREED II
(Activations and Social)
CREED II is part of the CREED and Rocky Franchises. We partnered with the International Team to develop a strategy for the social campaign and Brazil ComiCon activations to get get current fans excited and invite new potential fans to fall in love with the CREED franchise. Fans responded by posting their own #MYCREED moments.
PARTNER / WARNER BROTHERS / ANNAPURNA PICTURES
PHENOMENON:
CEO / Owner: Krish Menon
Creative Director: Richard Fischer
Creative Director: Chip Waters
Creative Lead / Art Director: Brandy Cole
Creative Lead / Copywriter: Ben Lay
Director of Production: Kat Friis
UX / Prototyping: Seth Stephan
Brand Director: Naz Heyat
Brand Supervisor: Adam Fishbein